Los Angeles, Ca. January 2021. by Reggie Casagrande I come from working with brands in streetwear & sneaker culture where we developed a new form of marketing for drop culture. Energy, high touch, or scarcity marketing as it is called is an extension of sports and entertainment marketing and is…

By Reggie Casagrande, October 10, 2020 Los Angeles. As you may have noticed, those with money and influence rarely have to pay for anything. Call it privilege, entitlement, or just living in a world where fame through followers translates into transactional value. Influencers are now celebrities and have become extremely…

This story was written and told last year. When i first wrote it, I thought, I’m late in the game to actually write this. But I later realized I was early. As one of the few women in streetwear the industry is just now going mainstream. Being in it for…