The Rise of the Drop LordHow style culture, social media, sports and fandom drives youth consumerism and created the Drop Lord archetype.Oct 3, 2024Oct 3, 2024
The Culture of the LineHow Fandom drives consumerism, community and commerce.Sep 16, 2024Sep 16, 2024
Is Streetwear and Sneaker Culture dead?Nike stock clocked in at $77.80 today, VF Corp which owns Vans, North Face and Timberland $17.53. Adidas AG is at $115.23, faring a little…Sep 11, 2024Sep 11, 2024
The evolution of Energy Marketing from Street Culture to Main StreetLos Angeles, Ca. January 2021.Jan 13, 2021Jan 13, 2021
Social Capital is the Currency of Gen Z and it’s shaping how brands work with influencersBy Reggie Casagrande October 10, 2020Oct 10, 2020Oct 10, 2020
The Feminization of StreetwearThis story was written and told last year. When i first wrote it, I thought, I’m late in the game to actually write this. But I later…Jan 28, 2020Jan 28, 2020
